Memorial Hermann Pearland Hospital opened its doors to patients on March 29, 2016. My team was tasked with finding an innovative way to introduce the beautiful new facility to the public. After careful research of new media technologies, we chose to produce a live video tour on Facebook hosted by the hospital’s CEO. The video tour reached resulted in 23,713 organic (unpaid) video views on Facebook and 2,674 engagements (above average rate).
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